Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Looker (Software), Data Visualization, Dashboard, Marketing Analytics, Cash Flows, Product Marketing, Financial Statement Analysis, Transfer Learning, Applied Machine Learning, Random Forest Algorithm, Operations Research, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, User Research, User Experience Design, Product Development, User Experience, Power Electronics, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, Data Preprocessing, Analytics, Control Systems, Embedded Software, Internet Of Things, Machine Controls, Engineering, Scientific, and Technical Instruments, Human Computer Interaction, Embedded Systems
Credit offered
Graduate Certificate · 6 - 12 Months

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Lakes, Data Governance, Google Cloud Platform, Data Storage Technologies, Data Management, Data Warehousing, Data Architecture, Advanced Analytics, Cloud Storage, Big Data, Data Processing, Data Security, Applied Machine Learning, Open Source Technology
Intermediate · Course · 1 - 3 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Sustainable Business
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Tableau Software, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years