• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    M

    Microsoft

    Manipulate Text Like a Pro with stringr

    Skills you'll gain: Data Manipulation, R Programming, Tidyverse (R Package), Text Mining, Data Wrangling, Data Transformation, Data Cleansing, Performance Tuning, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Chatbots with Keras & NLP: Build & Evaluate

    Skills you'll gain: Embeddings, Natural Language Processing, Keras (Neural Network Library), Generative AI, Artificial Neural Networks, Data Preprocessing, Text Mining, Recurrent Neural Networks (RNNs), Deep Learning, Model Evaluation, Tensorflow

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - 한국어

    Skills you'll gain: Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Generative AI, Data Integration, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Talend Data Integration & ETL Workflow Mastery

    Skills you'll gain: Extract, Transform, Load, Metadata Management, Data Integration, Data Pipelines, Databases, Data Processing, Java, Data Warehousing, File Management, Data Import/Export, Data Migration, Data Manipulation, Data Mapping, Scalability, Data Transformation, Software Documentation, Software Installation, Context Management, Data Storage Technologies, Debugging

    Beginner · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Build a BigQuery Processing Pipeline with Events for Cloud Run for Anthos

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Big Data, Data Presentation, Email Automation, Data Processing, Kubernetes, Data Analysis, Microservices, Application Development

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Learn Non-Scary Adobe After Effects: Timing & Expressions

    Skills you'll gain: Adobe After Effects, Animations, Motion Graphics, Video Editing, Graphic and Visual Design, Scripting

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Pengantar Analisis Data di Google Cloud

    Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Visualization Software, Dashboard, Data Analysis, Analytics, Google Cloud Platform, Big Data, SQL, Business Analytics, Cloud Storage, Query Languages, Data Warehousing, Relational Databases

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Hadoop Projects: Apply MapReduce, Pig & Hive

    Skills you'll gain: Apache Hadoop, Apache Hive, Big Data, Data Analysis, Data Processing, Query Languages, Unstructured Data, Data Transformation, Data Cleansing, Scripting

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Français

    Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    TikTok Community: Engage & Build

    Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Customer Segmentation with K-Means: Model & Visualize

    Skills you'll gain: Customer Analysis, Statistical Visualization, Unsupervised Learning, Customer Insights, Correlation Analysis, Data Preprocessing, Pandas (Python Package), Heat Maps, Data Manipulation, Seaborn, Histogram, Scatter Plots, Matplotlib, Exploratory Data Analysis, Applied Machine Learning, Data Visualization Software

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Google Cloud 資料分析簡介

    Skills you'll gain: Looker (Software), Dashboard, Data Analysis, Data Presentation, Data Storytelling, Analytics, SQL, Data Preprocessing, Google Cloud Platform, Big Data, Data Visualization Software, Query Languages, Data Warehousing, Relational Databases, Data Storage

    Beginner · Course · 1 - 3 Months

1…429430431…439

In summary, here are 10 of our most popular marketing analytics courses

  • Manipulate Text Like a Pro with stringr: Microsoft
  • Chatbots with Keras & NLP: Build & Evaluate: EDUCBA
  • Gemini for Data Scientists and Analysts - 한국어: Google Cloud
  • Talend Data Integration & ETL Workflow Mastery: EDUCBA
  • Build a BigQuery Processing Pipeline with Events for Cloud Run for Anthos: Google Cloud
  • Learn Non-Scary Adobe After Effects: Timing & Expressions: Skillshare
  • Pengantar Analisis Data di Google Cloud: Google Cloud
  • Hadoop Projects: Apply MapReduce, Pig & Hive: EDUCBA
  • Gemini for Data Scientists and Analysts - Français: Google Cloud
  • TikTok Community: Engage & Build: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok