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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    LearnQuest

    Consultative Mastery and Negotiation in Complex Sales

    Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Contract Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Stakeholder Management, Proposal Development, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Attention Mechanism - Português Brasileiro

    Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Embeddings, Text Mining

    Intermediate · Course · 1 - 4 Weeks

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    Pearson

    Generative AI for Developers: Unit 3

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Multimodal Prompts, Generative AI, OpenAI API, Generative Model Architectures, AI Workflows, Business Process Automation, Tool Calling, AI Enablement, Application Programming Interface (API), AI Personalization, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), File I/O

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Designing and Querying Bigtable Schemas

    Skills you'll gain: Database Design, Google Cloud Platform, NoSQL, Data Access, Big Data, Command-Line Interface

    Beginner · Project · Less Than 2 Hours

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    EDUCBA

    Sentiment Analysis with RNNs in Keras

    Skills you'll gain: Keras (Neural Network Library), Recurrent Neural Networks (RNNs), Model Evaluation, Natural Language Processing, Text Mining, Data Preprocessing, Deep Learning, Tensorflow, Google Cloud Platform, Matplotlib

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Mastering Salesforce Experience Cloud

    Skills you'll gain: Salesforce, Salesforce Development, Marketing Automation, User Experience, Content Management, UI Components, Authentications, Cloud Development, Customer Service, Customer Communications Management, Cloud Management, Process Mapping, Cloud Services, Encryption, Business Strategy

    Beginner · Course · 3 - 6 Months

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    Google Cloud

    Attention Mechanism - בעברית

    Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Large Language Modeling, Text Mining

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Splunk Knowledge Objects: Analyze & Visualize Data

    Skills you'll gain: Splunk, Pivot Tables And Charts, Data Analysis Expressions (DAX), Unstructured Data, Data Visualization Software, Data Modeling, Dashboard, Text Mining, Data Wrangling, Taxonomy, Management Reporting, Data Integration, Data Transformation, Workflow Management, Statistical Reporting, Data Manipulation, Event Monitoring, Continuous Monitoring, Role-Based Access Control (RBAC), Scheduling

    Mixed · Course · 1 - 3 Months

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    Coursera

    Analyze Agent Performance: Build and Test

    Skills you'll gain: Statistical Hypothesis Testing, AI Workflows, LangChain, Generative AI Agents, CrewAI, Statistical Methods, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Performance Testing, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Business Metrics, Data Analysis, Correlation Analysis, Event Monitoring

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    NLP – Machine Learning Models in Python

    Skills you'll gain: Model Evaluation, Dimensionality Reduction, Classification Algorithms, Text Mining, Applied Machine Learning, Statistical Machine Learning, Machine Learning Algorithms, Unstructured Data, Python Programming, Algorithms

    Intermediate · Course · 1 - 3 Months

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    Packt

    Configuring and Managing Security Operations in Azure

    Skills you'll gain: Vulnerability Scanning, Microsoft Azure, Vulnerability Assessments, Cloud Security, Continuous Monitoring, Key Management, System Monitoring, Security Controls, Security Information and Event Management (SIEM), Incident Response, Security Management, Hybrid Cloud Computing, Multi-Cloud, Incident Management, Automation

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Statistics for Data Science with Python

    Skills you'll gain: Descriptive Statistics, Probability & Statistics, Statistical Hypothesis Testing, Regression Analysis, Statistics, Predictive Modeling, Data Visualization, Statistical Analysis, Statistical Methods, Data Science, Data Analysis, Histogram, Statistical Visualization, Pandas (Python Package), NumPy, Statistical Inference, Probability, Model Evaluation, Correlation Analysis

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Consultative Mastery and Negotiation in Complex Sales: LearnQuest
  • Attention Mechanism - Português Brasileiro: Google Cloud
  • Generative AI for Developers: Unit 3: Pearson
  • Designing and Querying Bigtable Schemas: Google Cloud
  • Sentiment Analysis with RNNs in Keras: EDUCBA
  • Mastering Salesforce Experience Cloud: Packt
  • Attention Mechanism - בעברית: Google Cloud
  • Splunk Knowledge Objects: Analyze & Visualize Data: EDUCBA
  • Analyze Agent Performance: Build and Test: Coursera
  • NLP – Machine Learning Models in Python: Packt

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