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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    Google Cloud

    Attention Mechanism - Español

    Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Text Mining, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Creating and Populating a Bigtable Instance

    Skills you'll gain: Dataflow, Data Validation, Google Cloud Platform, Data Pipelines, Data Import/Export, Data Infrastructure, Database Development, Big Data, Cloud Storage

    Beginner · Project · Less Than 2 Hours

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    Google Cloud

    Introducción al análisis de datos en Google Cloud

    Skills you'll gain: Looker (Software), Data Presentation, Data Storytelling, Analytics, Data Analysis, Dashboard, Big Data, Google Cloud Platform, Data Visualization, Data Storage, Data Visualization Software, Data Warehousing, Data-Driven Decision-Making, SQL, Databases

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Configuring MongoDB Atlas with BigQuery Dataflow Templates

    Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration, Data Migration

    Intermediate · Project · Less Than 2 Hours

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    Packt

    The User Experience Team of One

    Skills you'll gain: User Research, Usability Testing, Stakeholder Engagement, User Experience Design, User Experience, Experience Design, Persona (User Experience), Workflow Management, Human Centered Design, User Centered Design, UI/UX Strategy, Wireframing, Prototyping, Design Thinking, Cross-Functional Collaboration, Information Architecture, Storytelling

    Beginner · Course · 1 - 3 Months

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    Google Cloud

    Gemini for Data Scientists and Analysts - Français

    Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting

    Beginner · Course · 1 - 4 Weeks

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    Google Cloud

    Modularizing LookML Code with Extends

    Skills you'll gain: Looker (Software), Google Cloud Platform, Maintainability, Data Access, Data Analysis, Data Management

    Intermediate · Project · Less Than 2 Hours

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    O.P. Jindal Global University

    Introduction to Data Science (Public Policy)

    Skills you'll gain: Web Scraping, Research Design, Matplotlib, Research, Data Ethics, Data Processing, Data Collection, Seaborn, Text Mining, Data Science, Data Visualization Software, Pandas (Python Package), JSON, Application Programming Interface (API), Data Analysis, Python Programming, Natural Language Processing

    Build toward a degree

    Beginner · Course · 1 - 3 Months

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    EDUCBA

    Talend Data Integration & ETL Workflow Mastery

    Skills you'll gain: Extract, Transform, Load, Metadata Management, Data Integration, Data Pipelines, Databases, Data Processing, Java, Data Warehousing, File Management, Data Import/Export, Data Migration, Data Manipulation, Data Mapping, Scalability, Data Transformation, Software Documentation, Software Installation, Context Management, Data Storage Technologies, Debugging

    Beginner · Specialization · 1 - 3 Months

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    Packt

    Learn Midjourney For Your Future 6 Figure Career

    Skills you'll gain: Image Quality, Responsible AI, Marketing Materials, Content Creation, Creative Design, Entrepreneurship

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    Introduction to Controlled Generation with the Gemini API

    Skills you'll gain: Gemini, Prompt Engineering, Generative AI, Text Mining, Game Design, Analysis

    Beginner · Project · Less Than 2 Hours

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    EDUCBA

    Advanced Machine Learning with R: Apply & Predict

    Skills you'll gain: Dimensionality Reduction, R Programming, Time Series Analysis and Forecasting, Applied Machine Learning, Unsupervised Learning, Predictive Modeling, Machine Learning, Text Mining, Classification Algorithms, Artificial Neural Networks, Data Mining, Feature Engineering, Data Preprocessing, Model Evaluation, Exploratory Data Analysis

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Attention Mechanism - Español: Google Cloud
  • Creating and Populating a Bigtable Instance: Google Cloud
  • Introducción al análisis de datos en Google Cloud: Google Cloud
  • Configuring MongoDB Atlas with BigQuery Dataflow Templates: Google Cloud
  • The User Experience Team of One: Packt
  • Gemini for Data Scientists and Analysts - Français: Google Cloud
  • Modularizing LookML Code with Extends: Google Cloud
  • Introduction to Data Science (Public Policy): O.P. Jindal Global University
  • Talend Data Integration & ETL Workflow Mastery: EDUCBA
  • Learn Midjourney For Your Future 6 Figure Career: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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