Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Coursera
Skills you'll gain: Regulatory Compliance, Underwriting, Lending and Underwriting, Mortgage Loans, Commercial Lending, Loan Origination, Credit Risk, Risk Management, Consumer Lending, Quality Control, Risk Analysis, General Lending, Decision Making, Predictive Analytics, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Marketing Effectiveness, Marketing Planning, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Presentations, Dashboard, Performance Reporting, Data Quality
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Marketing Strategies, Customer Engagement, Marketing Analytics, Consumer Behaviour, AI Enablement, B2B Sales
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Advanced Analytics, Customer Insights, Trend Analysis, AI Enablement, Artificial Intelligence, Performance Metric, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

Yonsei University
Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: 3D Modeling, Motion Graphics, 3D Assets, Animations, Visualization (Computer Graphics), Computer Graphics, Automation, Computer Graphic Techniques
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Consumer Behaviour, Responsible AI, Social Impact, Business Risk Management, Business Operations, Risk Analysis, Operations, Generative AI, AI Security, Environment Health And Safety, Customer experience improvement, Social Sciences, Governance, Leadership and Management
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Data-Driven Decision-Making, Web Analytics, Performance Analysis, Operational Efficiency, Performance Measurement, Business Analytics, Business Intelligence, Analytics, Data Analysis
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Change Management, Organizational Change, Team Performance Management, Behavior Management, Leadership Development, Collaboration, Strategic Leadership, Prioritization, Stakeholder Engagement, Resource Allocation, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Public Policies, Credit Risk, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Banking, Financial Analysis, Economics, Market Dynamics
Mixed · Course · 3 - 6 Months

Stanford University
Skills you'll gain: Social Network Analysis, Network Analysis, Sociology, Socioeconomics, Economics, Policy, and Social Studies, Game Theory, Mathematical Modeling, Statistical Modeling, Markov Model, Bayesian Statistics, Probability, Simulations
Advanced · Course · 1 - 3 Months