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Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


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    Emory University

    Generative AI in Marketing

    Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Legal Risk, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Visualize & Optimize Your Marketing Spend

    Skills you'll gain: Marketing Analytics, Performance Analysis, Data Visualization, Business Reporting, Data-Driven Decision-Making, Analytics, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Colorado Boulder

    Reclaim Your Attention: Values-Aligned Media Consumption

    Skills you'll gain: Self-Motivation, Emotional Intelligence, Growth Mindedness, digital literacy, Mental Concentration, Personal Development, Compassion, Goal Setting, Empowerment, Health And Wellness Coaching, Self-Awareness, Behavioral Economics, Self-Discipline, Decision Making, Critical Thinking, Mindfulness, Stress Management, Resilience, Creativity, Productivity

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    340 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    American Psychological Association

    Social Psychology of Attraction and Relationships

    Skills you'll gain: Relationship Building, Relationship Management, Psychology, Human Relations Movement, Interpersonal Communications, Cultural Diversity, Research, Behavioral Management

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Beginner · Course · 1 - 3 Months

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    Macquarie University

    Marketing analytics: Know your customers

    Skills you'll gain: Marketing Analytics, Customer Insights, Marketing Effectiveness, Digital Marketing, Customer Data Management, Marketing Strategies, Social Media Marketing, Customer experience strategy (CX), Customer Relationship Management, Predictive Analytics, Consumer Behaviour, Big Data, Data Analysis, Integrated Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
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    461 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Yonsei University

    International Entertainment and Sports Marketing

    Skills you'll gain: Global Marketing, Growth Strategies, Digital Marketing, Marketing, Content Marketing, Marketing Strategies, Brand Marketing, Innovation, Business Strategies, Influencing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
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    496 reviews

    Mixed · Course · 1 - 4 Weeks

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    Meta

    Data Analytics Methods for Marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, A/B Testing, Target Audience, Marketing Strategies, Marketing, Marketing Channel, Marketing Budgets, Customer Insights, Sales Process, Regression Analysis, Forecasting, Data Analysis, Return On Investment

    4.8
    Rating, 4.8 out of 5 stars
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    289 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    Coursera

    Organize, Evaluate & Learn Marketing Campaigns

    Skills you'll gain: Sprint Retrospectives, Timelines, Project Schedules, Workflow Management, Campaign Management, Project Management, Project Management Software, Marketing Effectiveness, Organizational Skills, Advertising Campaigns, Project Planning, Marketing Analytics, Agile Methodology, Process Improvement, Prioritization, Process Analysis, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    Coursera

    Transform Analytics: Impactful Marketing Insights

    Skills you'll gain: Stakeholder Engagement, Business Metrics, Web Analytics, Business Analytics, Analytics, Key Performance Indicators (KPIs), Data Storytelling, Performance Analysis, Presentations, Stakeholder Communications, Marketing Analytics, Strategic Communication, Marketing Effectiveness

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Insights, AI Personalization, Big Data, Keyword Research, Performance marketing, Case Studies, Customer Analysis, Google Ads, Responsible AI, Marketing Analytics, Data Presentation, AI Product Strategy, Generative AI, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    181 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Generative AI in Marketing: Emory University
  • Visualize & Optimize Your Marketing Spend: Coursera
  • Reclaim Your Attention: Values-Aligned Media Consumption: University of Colorado Boulder
  • International Marketing Entry and Execution: Yonsei University
  • Social Psychology of Attraction and Relationships: American Psychological Association
  • Marketing analytics: Know your customers: Macquarie University
  • International Entertainment and Sports Marketing: Yonsei University
  • Data Analytics Methods for Marketing: Meta
  • Organize, Evaluate & Learn Marketing Campaigns: Coursera
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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