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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


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    Vanderbilt University

    Online Games: Literature, New Media, and Narrative

    Skills you'll gain: Storytelling, Game Design, Video Game Development, Animation and Game Design, Multimedia, Media and Communications, Art History, Interactive Learning, Psychology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    203 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    C

    Coursera

    Digital Marketing Operations & Analytics

    Skills you'll gain: Content Performance Analysis, Dashboard, Surveys, Newsletters, Search Engine Optimization, Marketing Budgets, Email Automation, Marketing Analytics, Marketing Automation, Marketing Planning, Spreadsheet Software, Web Analytics, Email Marketing, Content Marketing, Performance Reporting, Social Media Management, Google Analytics, Collaborative Software, Lead Generation, Pivot Tables And Charts

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Maryland, College Park

    Digital Marketing Analytics

    Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Web Analytics, Search Engine Optimization, Analytics, Digital Marketing, Data-Driven Decision-Making, A/B Testing, Data Analysis, Contextual Advertising, Big Data, Key Performance Indicators (KPIs), Customer Data Management, Predictive Analytics, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

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    Emory University

    Marketing Channel Benefits

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation

    4.5
    Rating, 4.5 out of 5 stars
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    53 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    19 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Marketing Channel, Public Relations, Retail Management, Product Strategy, Revenue Management, Retail Store Operations, Strategic Marketing, Marketing Management

    4.8
    Rating, 4.8 out of 5 stars
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    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

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    AI Business School

    AI for Marketing

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Agentic systems, AI Workflows, Generative AI, No-Code Development, Responsible AI, Risk Management, Generative AI Agents, AI Personalization, AI Enablement, Marketing Automation, Project Design, Training Programs, LLM Application, Digital Transformation, Artificial Intelligence, Ideation, Innovation, Productivity

    3.6
    Rating, 3.6 out of 5 stars
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    7 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    U

    University of California San Diego

    Capstone: Analyzing (Social) Network Data

    Skills you'll gain: Social Network Analysis, Network Analysis, Graph Theory, Technical Communication, Data Structures, Algorithms, Analysis, Computer Science, Research

    4.7
    Rating, 4.7 out of 5 stars
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    100 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Advanced Marketing Optimization & Strategy

    Skills you'll gain: Google Analytics, Data Storytelling, Content Performance Analysis, Web Analytics and SEO, Data Validation, Stakeholder Engagement, Statistical Modeling, Search Engine Optimization, Marketing Analytics, Web Analytics, Marketing Automation, Data Visualization, Customer Insights, Data-Driven Decision-Making, Campaign Management, Key Performance Indicators (KPIs), Predictive Analytics, Performance Measurement, Return On Investment, Artificial Intelligence

    Intermediate · Specialization · 3 - 6 Months

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    T

    The University of Chicago

    Internet Giants: The Law and Economics of Media Platforms

    Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Digital Content, Technology Strategies, Regulation and Legal Compliance, Network Protocols, Telecommunications, Market Dynamics, Case Law, Lawsuits, Economics, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Text Marketing Analytics

    Skills you'll gain: Network Analysis, Unsupervised Learning, Social Network Analysis, Supervised Learning, Unstructured Data, Applied Machine Learning, Marketing Analytics, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Data Analysis, Model Evaluation, Transfer Learning, Predictive Modeling, Semantic Web, JSON, Statistical Methods, Data Manipulation

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
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    15 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Search Engine Marketing

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Marketing, Performance marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Keyword Research, Target Audience, Bidding

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Online Games: Literature, New Media, and Narrative: Vanderbilt University
  • Digital Marketing Operations & Analytics: Coursera
  • Digital Marketing Analytics: University of Maryland, College Park
  • Marketing Channel Benefits: Emory University
  • Marketing Channel Functions: Emory University
  • Implementación del Marketing Mix: IE Business School
  • AI for Marketing: AI Business School
  • Capstone: Analyzing (Social) Network Data: University of California San Diego
  • Advanced Marketing Optimization & Strategy: Coursera
  • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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