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  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Program Management

    Skills you'll gain: Program Management, Project Management Office (PMO), Project Management Life Cycle, Project Management, Stakeholder Management, Project Management Institute (PMI) Methodology, Organizational Strategy, Team Management, Leadership, Change Management, Communication, Business Acumen

    4.7
    Rating, 4.7 out of 5 stars
    ·
    112 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Transformation

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Competitive Analysis, Corporate Strategy, Business Strategy, Strategic Thinking, Business Economics, Emerging Technologies, Technology Roadmaps, Market Dynamics, Change Management, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essentials of Management and Strategic Planning

    Skills you'll gain: Business Strategy, Organizational Leadership, Business Planning, Accountability, Business Management, Leadership and Management, Management Training And Development, Team Leadership, Business Leadership, Strategic Planning, Business, Competitive Analysis, Strategic Thinking, Corporate Strategy, Leadership Development, Business Administration, Strategic Leadership, Organizational Strategy, Employee Coaching, People Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    400 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Management Fundamentals

    Skills you'll gain: People Management, Employee Performance Management, Leadership and Management, Decision Making, Organizational Change, Organizational Structure, Performance Appraisal, Team Motivation, Diversity Equity and Inclusion Initiatives, Compensation Management, Job Analysis, Recruitment, Leadership, Change Management, Constructive Feedback

    4.7
    Rating, 4.7 out of 5 stars
    ·
    524 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Advanced Prompt Engineering and Memory Management

    Skills you'll gain: Retrieval-Augmented Generation, OpenAI API, Context Management, User Interface (UI), Vector Databases, Debugging

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Product Managers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Commercialization, Product Management, Google Gemini, Product Lifecycle Management, Stakeholder Communications, LLM Application, Artificial Intelligence, Customer experience improvement, Team Building, Responsible AI, Return On Investment, Product Development, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Creativity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of London

    The Manager's Toolkit: A Practical Guide to Managing People at Work

    Skills you'll gain: People Management, Conflict Management, Smart Goals, Employee Performance Management, Performance Management, People Development, Performance Appraisal, Leadership, Decision Making, Team Motivation, Compensation Management, Behavioral Economics, Recruitment, Interviewing Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Leading People and Teams

    Skills you'll gain: Talent Management, Goal Setting, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Visionary, Team Leadership, People Development, Motivational Skills, Smart Goals, Employee Onboarding, Employee Coaching, Conflict Management, Talent Recruitment, Interviewing Skills, Persuasive Communication, Leadership, Business Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Geneva

    Portfolio and Risk Management

    Skills you'll gain: Portfolio Management, Risk Management, Portfolio Risk, Business Risk Management, Investment Management, Risk Analysis, Investments, Risk Modeling, Asset Management, Wealth Management, Financial Market, Finance, Derivatives, Equities, Probability Distribution, Market Dynamics, Correlation Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Your Brand's SEO Visibility

    Skills you'll gain: Search Engine Marketing, Google Ads, Content Creation, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Innovation Management

    Skills you'll gain: Innovation, Project Risk Management, Risk Management, New Product Development, Business Risk Management, Strategic Partnership, Product Development, Project Portfolio Management, New Business Development, Product Improvement, Continuous Improvement Process

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular brand management courses

  • Introduction to Program Management: IBM
  • Digital Transformation: University of Virginia
  • Google Digital Customer Engagement: Google
  • Essentials of Management and Strategic Planning: University of California, Irvine
  • Management Fundamentals: University of Pennsylvania
  • Advanced Prompt Engineering and Memory Management: Packt
  • Generative AI for Product Managers: IBM
  • The Manager's Toolkit: A Practical Guide to Managing People at Work: University of London
  • Leading People and Teams: University of Michigan
  • Portfolio and Risk Management: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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