Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Yale University
Skills you'll gain: Digital Media Strategy, Health Promotion, Health Education, Media and Communications, Patient Education And Counseling, Behavioral Health, Public Health, Instagram, Driving engagement, Facebook, Program Evaluation, Persuasive Communication, Digital Communications, Survey Creation, Experimentation, Data Collection
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Entrepreneurship, Social Impact, Growth Strategies, Fundraising and Crowdsourcing, Sustainable Development, Business Development, Strategic Partnership, Organizational Change, Innovation
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Self-Awareness, Teaching, Empathy & Emotional Intelligence, Growth Mindedness, Persistence, Relationship Building
Advanced · Course · 1 - 3 Months

Stanford University
Skills you'll gain: Social Network Analysis, Network Analysis, Sociology, Socioeconomics, Economics, Policy, and Social Studies, Game Theory, Mathematical Modeling, Statistical Modeling, Markov Model, Bayesian Statistics, Probability, Simulations
Advanced · Course · 1 - 3 Months

Skills you'll gain: Social Skills, Interpersonal Communications, Education Software and Technology, Relationship Building, English Language, Verbal Communication Skills, Professional Development, Communication, Communication Strategies, Active Listening, Vocabulary, Language Learning, Grammar
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Human Capital, People Management, Leadership and Management, Leadership Studies, Decision Making, Organizational Structure, Organizational Effectiveness, Organizational Change, Employee Performance Management, Performance Management, Team Motivation, Compensation Management, Change Management, Job Analysis, Recruitment
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns
Beginner · Course · 1 - 3 Months

ESSEC Business School
Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Business Analytics, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods
Mixed · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Social Impact, Higher Education, Sustainable Development, Case Studies, Sustainability Standards, Community Development, Community Outreach, Cultural Diversity, Diversity Equity and Inclusion Initiatives, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Marketing Automation, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis
Beginner · Course · 1 - 4 Weeks