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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of User Experience (UX) Design

    Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Financial Markets

    Skills you'll gain: Investment Banking, Risk Management, Financial Market, Financial Regulation, Financial Services, Finance, Business Risk Management, Securities (Finance), Financial Policy, Enterprise Risk Management (ERM), Capital Markets, Behavioral Economics, Banking, Corporate Finance, Governance, Investments, Insurance, Underwriting, Derivatives, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Investment Risk Management

    Skills you'll gain: Portfolio Risk, Investment Management, Risk Management, Financial Analysis, Risk Analysis, Portfolio Management, Financial Market, Investments, Return On Investment, Statistics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, Usability Testing, Information Architecture, Presentations, User Research, Web Design, Figma (Design Software), Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Data Ethics, Usability, User Centered Design, Interviewing Skills, Applicant Tracking Systems

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    97K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sampling People, Networks and Records

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Quantitative Research, Statistical Methods, Statistical Analysis, Statistical Software, Probability & Statistics, Probability, Network Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    106 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Muestreo de personas, redes y registros

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Data Collection, Surveys, Statistical Methods, Quantitative Research, Probability & Statistics, Research Design, Statistical Software

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Supplier Relationship Management, Procurement, Financial Modeling, Cost Benefit Analysis, Keyword Research, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Spreadsheet Software, Process Improvement, Business Communication, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    RFIs: Streamline Supplier Selection

    Skills you'll gain: Request for Proposal, Strategic Sourcing, Request For Quotation (RFQ), Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Vendor Relationship Management, Market Research, Competitive Intelligence, Data-Driven Decision-Making, Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Methods and Statistics in Social Sciences

    Skills you'll gain: Qualitative Research, Scientific Methods, Statistical Analysis, Statistical Hypothesis Testing, Research, Research Design, Sampling (Statistics), Research Reports, Science and Research, Interviewing Skills, Data Analysis, Data Collection, Research Methodologies, Social Sciences, Surveys, Quantitative Research, Statistics, Regression Analysis, Statistical Inference, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Social Media Strategy, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Strategic Thinking, Search Engine Marketing, Digital Marketing, Target Audience, Market Research

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    The Entrepreneurial Toolkit

    Skills you'll gain: Go To Market Strategy, Ideation, Growth Strategies, Entrepreneurial Finance, Entrepreneurship, Market Analysis, Brand Strategy, Marketing Strategies, Financial Forecasting, Product Marketing, Business Planning, Creative Problem-Solving, Business Valuation, Fundraising, Business Development, Product Management, Mergers & Acquisitions, Market Research, Financial Modeling, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Foundations of Positive Psychology

    Skills you'll gain: Resilience, Goal Setting, Empathy & Emotional Intelligence, Emotional Intelligence, Positivity, Smart Goals, Optimism, Research Methodologies, Overcoming Obstacles, Research Design, Productivity, Positive Behavior Support, Cognitive flexibility, Relationship Building, Personal Development, Self-Awareness, Qualitative Research, Research, Empowerment, Psychology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.5K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Foundations of User Experience (UX) Design: Google
  • Financial Markets: Yale University
  • Investment Risk Management: Coursera
  • Google UX Design: Google
  • Sampling People, Networks and Records: University of Michigan
  • Muestreo de personas, redes y registros: University of Michigan
  • Strategic Sourcing & Supplier Selection: Coursera
  • RFIs: Streamline Supplier Selection: Coursera
  • Methods and Statistics in Social Sciences: University of Amsterdam
  • Analyze AI SEO & Conquer Competitors: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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