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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Marketing, Market Research, Social Media Strategy, Strategic Planning, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Modeling, Customer Analysis, Web Analytics and SEO, Operations Management, Technical Management, Marketing Management, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    Illinois Tech

    Industrial Psychology

    Skills you'll gain: Industrial and Organizational Psychology, Job Analysis, Talent Management, Team Building, Leadership, Human Resources, Human Resources Management and Planning, Diversity and Inclusion, Occupational Safety And Health, Employee Performance Management, Organizational Development, Employee Engagement, Stress First Aid, Performance Management, Research, Social Justice, Scientific Methods, Employee Training, Psychological Evaluations, Cultural Diversity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Sensors for a Carbon Free World

    Skills you'll gain: Electrical Power, Power Electronics, Electrical Systems, Torque (Physics), Electronic Components, Electric Power Systems, Electrical Equipment, Basic Electrical Systems, Semiconductors, Electrical Engineering, Mechanical Engineering, Mechanical Design, Electronic Systems, Engineering Calculations, Low Voltage, Electronics, High Voltage, Machine Controls, Energy and Utilities, Thermal Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    93 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    Universidad Austral

    Red de sentidos: Arte, educación y procesos creativos

    Skills you'll gain: Curriculum Planning, Language Interpretation, Translation, and Studies, Teaching, Instructional and Curriculum Design, Pedagogy, Aesthetics, Mathematics Education, Liberal Arts, Creativity, Research, Science and Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    135 reviews

    Beginner · Course · 1 - 3 Months

  • T

    Technical University of Munich (TUM)

    How to Start a Biotech Venture

    Skills you'll gain: Intellectual Property, Team Building, Biotechnology, Team Management, Financial Management, Entrepreneurship, Commercialization, New Business Development, Law, Regulation, and Compliance, Market Intelligence, Regulatory Requirements, Business Planning, Strategic Partnership, Innovation

    Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Technical Managerial Written Skills

    Skills you'll gain: Proposal Writing, Editing, Business Writing, Technical Writing, Technical Management, Technical Communication, Proofreading, Engineering Management, Writing, Business Correspondence, Target Audience, Concision, Grammar, Persuasive Communication, Communication

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Lean Methodologies, Operational Performance Management, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Resource Allocation, New Product Development, Team Leadership, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Association of International Certified Professional Accountants

    Making the Case for Robotic Process Automation

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Return On Investment, Automation, Accounting and Finance Software, Business Requirements, Process Analysis, Business Metrics, Value Propositions, Process Improvement, Project Scoping, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Basic Statistics in Python (Correlations and T-tests)

    Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming

    4.3
    Rating, 4.3 out of 5 stars
    ·
    35 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Fundamentos da Gestão do Sucesso do Cliente

    Skills you'll gain: Customer Success Management, Relationship Building, Customer experience strategy (CX), Customer Retention, Agile Methodology, Customer Engagement, Customer Data Management, Customer Relationship Management, Consultative Approaches, Customer Insights, Market Analysis, Software As A Service, Business Modeling, Organizational Structure, Business Relationship Management, Target Audience, Value Propositions, Solution Delivery, Business Analysis, Web Analytics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    61 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    A Start Guide: Product Marketing Using G Suite

    Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular market research courses

  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Industrial Psychology: Illinois Tech
  • Sensors for a Carbon Free World: University of Colorado Boulder
  • Red de sentidos: Arte, educación y procesos creativos: Universidad Austral
  • How to Start a Biotech Venture: Technical University of Munich (TUM)
  • Technical Managerial Written Skills: University of Colorado Boulder
  • Operations Management: Fundação Instituto de Administração
  • Advanced Project Management and Leadership: Johns Hopkins University
  • Making the Case for Robotic Process Automation: Association of International Certified Professional Accountants
  • Basic Statistics in Python (Correlations and T-tests): Coursera

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Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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