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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
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    J

    Johns Hopkins University

    Fundamentals of Scientific Research Under Uncertainty

    Skills you'll gain: Scientific Methods, Research, General Science and Research, Critical Thinking, Probability, Research Design, Bayesian Statistics, Probability & Statistics, Research Methodologies, Experimentation, Investigation, Statistical Methods

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Qualitative Research, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Mixed Methods Research: Bridging Qualitative & Quantitative

    Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Research Reports, Data Integration, Data Storytelling, Surveys, Stakeholder Communications, Data Analysis, Data Visualization Software, Data Management, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Qualitative Research Methods: Capturing Rich Insights

    Skills you'll gain: Qualitative Research, Research Design, User Research, Surveys, Focus Group, Research Methodologies, Research, Research and Design, Business Research, Data Collection, Interviewing Skills, Case Studies, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    S

    Starweaver

    Advanced Strategic Threat Intelligence Research & Reporting

    Skills you'll gain: Cyber Threat Intelligence, Threat Modeling, MITRE ATT&CK Framework, Threat Detection, Intelligence Collection and Analysis, Report Writing, Technical Communication, Cybersecurity, Data Storytelling, Verbal Communication Skills, Vulnerability Assessments, Incident Response, Risk Analysis, Communication, Infrastructure Security, Analysis, Stakeholder Communications

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Design Research para Estratégia e Inovação

    Skills you'll gain: Design Thinking, Design Research, Innovation, Design Strategies, Human Centered Design, User Research, Ideation, Service Design, Organizational Strategy, Creativity, User Experience Design, Storyboarding, Product Development, Process Development, Market Research, User Experience, Qualitative Research, Quantitative Research, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Scientific Writing for Research Grant Proposals

    Skills you'll gain: Concision, Grant Writing, Writing, Grant Applications, Editing, Persuasive Communication, Communication, Organizational Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    A

    Adobe

    Build and Market Your Creative Business Using Adobe Tools

    Skills you'll gain: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Stocks and Bonds

    Skills you'll gain: Market Data, Finance, Corporate Finance, Financial Analysis, Financial Market, Securities (Finance), Investments, Equities, Capital Markets, Business Mathematics, Cash Flows

    4.6
    Rating, 4.6 out of 5 stars
    ·
    423 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    UX Design: Research, Prototyping, Accessible Interactions

    Skills you'll gain: UI/UX Research, User Interface (UI) Design, Design Research, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience Design, Interactive Design, User Centered Design, Mockups, Usability Testing

    4.7
    Rating, 4.7 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Management, Product Strategy, Customer Insights, New Product Development, Product Development, Entrepreneurship, Competitive Analysis, Market Opportunities, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
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    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
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    P

    Packt

    Strategic Content Design: UX Research & Tools

    Skills you'll gain: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Experience Design, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Benchmarking, Data-Driven Decision-Making, Competitive Analysis, Writing, Editing

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Fundamentals of Scientific Research Under Uncertainty: Johns Hopkins University
  • Methods for Quantitative Research in Psychology: American Psychological Association
  • Mixed Methods Research: Bridging Qualitative & Quantitative: Coursera
  • Qualitative Research Methods: Capturing Rich Insights: Coursera
  • Advanced Strategic Threat Intelligence Research & Reporting: Starweaver
  • Design Research para Estratégia e Inovação: Fundação Instituto de Administração
  • Scientific Writing for Research Grant Proposals: University of Colorado System
  • Build and Market Your Creative Business Using Adobe Tools: Adobe
  • Stocks and Bonds: University of Michigan
  • UX Design: Research, Prototyping, Accessible Interactions: Coursera

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