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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Drive Product Success with Data Decisions

    Skills you'll gain: Data-Driven Decision-Making, Prioritization, Business Writing, Strategic Decision-Making, Data Storytelling, Data Analysis, Product Roadmaps, Data Presentation, Strategic Thinking, Analytical Skills, Strategic Communication, Risk Analysis, Resource Allocation, Trend Analysis, Stakeholder Communications, Project Estimation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Achieving Personal and Professional Success

    Skills you'll gain: Influencing, Active Listening, Negotiation, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Contract Negotiation, Trustworthiness, Leadership, Interpersonal Communications, Business Communication, Strategic Communication, Relationship Building, Initiative and Leadership, Professional Networking, Innovation, Growth Mindedness, Personal Development, Optimism

    4.7
    Rating, 4.7 out of 5 stars
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    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    Packt

    How to Become a Thought Leader

    Skills you'll gain: Technical Communication, Content Strategy, Strategic Thinking

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    Rutgers the State University of New Jersey

    Global Procurement and Sourcing

    Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Case Studies, Stakeholder Management, Contract Management, Purchasing, Market Analysis, Request for Proposal, Competitive Analysis, Risk Management, Vendor Contracts, Supply Management, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
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    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
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    3.4K reviews

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Extract, Map, and Analyze Clinical Data

    Skills you'll gain: Epic EMR, Health Informatics, Data Mapping, Clinical Informatics, Clinical Data Management, Data Dictionary, Electronic Data Capture (EDC), Health Information Management, Data Analysis, Patient-centered Care, Electronic Medical Record, Extract, Transform, Load, Data Transformation, Data Integrity, Data Quality, Data Validation, Data Collection, Data Access

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Advanced Survey Design & Statistical Analysis

    Skills you'll gain: Data Quality, Sample Size Determination, Data Governance, Sampling (Statistics), Market Research, Survey Creation, Quantitative Research, Research Design, Product Strategy, Data Maintenance, Key Performance Indicators (KPIs), Statistical Analysis, Business Intelligence, Data Visualization, Data Analysis, Excel Formulas, Performance Metric, Regression Analysis, Predictive Modeling, R Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Fractal Analytics

    Advanced Data Techniques for Enterprise AI Systems

    Skills you'll gain: Vector Databases, Data Strategy, Data Management, Data Architecture, Data Security, Data Governance, Generative AI Agents, Metadata Management, Data Ethics, Interoperability, Data Store, Retrieval-Augmented Generation, Embeddings, Taxonomy, Data Storage, Data Processing, Large Language Modeling, Machine Learning, Zero Trust Network Access, Agentic systems

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Alex Genadinik

    Start An Online Business And Generate Passive Income

    Skills you'll gain: Strategic Partnership, Vibe coding, Email Automation, Brand Strategy, Branding, Generative AI Agents, Contract Negotiation, AI Workflows, Closing (Sales), Entrepreneurship, Negotiation, Order Management, Blogs, Product Knowledge, Selling Techniques, Content Creation, E-Commerce, Order Fulfillment, Agentic systems, Logistics Management

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Creo Incubator

    مجموعة أدوات ريادة الأعمال

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Entrepreneurial Finance, Ideation, Entrepreneurship, Market Analysis, User Experience, Fundraising, Lean Methodologies, Target Market, Cash Flow Forecasting, Creative Thinking, Business Valuation, Financial Analysis, Sales Strategy, Brand Strategy, Innovation, A/B Testing, Growth Mindedness, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
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    Free Trial
    C

    Coursera

    Analyze Jira: Find Your Open Work

    Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Project Management Software, Timelines, Dashboard, Query Languages, Project Management, Resource Management

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Drive Product Success with Data Decisions: Coursera
  • Achieving Personal and Professional Success: University of Pennsylvania
  • How to Become a Thought Leader: Packt
  • Branding: The Creative Journey: IE Business School
  • Global Procurement and Sourcing: Rutgers the State University of New Jersey
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Extract, Map, and Analyze Clinical Data: Coursera
  • Advanced Survey Design & Statistical Analysis: Coursera
  • Advanced Data Techniques for Enterprise AI Systems: Fractal Analytics
  • Start An Online Business And Generate Passive Income: Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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