Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California San Diego
Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmacotherapy, Pharmacology, Intellectual Property, Sales Strategy, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Marketing Strategies, Business Strategies, Market Opportunities
Beginner · Course · 1 - 3 Months

Skills you'll gain: PySpark, Apache Spark, Power BI, Data Visualization Software, Big Data, Distributed Computing, Databricks, Dashboard, SQL, Data Processing, Data Transformation, Scalability, Performance Tuning
Mixed · Course · 1 - 3 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Tool Calling, AI Workflows, Generative AI Agents, Document Management, Query Languages, Text Mining, Context Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Financial Forecasting, Forecasting, Microsoft Excel, Business Planning, Excel Formulas, Time Series Analysis and Forecasting, Trend Analysis, Strategic Decision-Making, Predictive Modeling, Statistical Analysis, Sales Management, Data Analysis, Technical Communication, Financial Modeling, Performance Metric
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Cleansing, Data Quality, Clinical Data Management, Health Informatics, Patient Safety, Data Transformation, Data Preprocessing, Data Validation, Exploratory Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Statistical Analysis, Text Mining, Data Visualization, Microsoft Excel, Anomaly Detection
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Capital Budgeting, Return On Investment, Financial Analysis, Financial Acumen, Investment Management, Financial Modeling, Forecasting, Data Analysis, Risk Analysis, Microsoft Excel, Communication, Analytical Skills
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Exploratory Data Analysis, Database Design, Shiny (R Package), Ggplot2, Data Wrangling, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Data Presentation, SQL, Databases, Dashboard, Data Manipulation, Web Scraping, R Programming
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Variance Analysis, Financial Statements, Financial Statement Analysis, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Spreadsheet Software, Balance Sheet, Financial Reporting, Budget Management, Microsoft Excel, Dashboard, Financial Modeling, Financial Forecasting, Data Visualization, Key Performance Indicators (KPIs), Cost Management, Revenue Forecasting, Capital Budgeting
Intermediate · Specialization · 1 - 3 Months