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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Commercialization

    Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmacotherapy, Pharmacology, Intellectual Property, Sales Strategy, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Marketing Strategies, Business Strategies, Market Opportunities

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Processing, Exploratory Analysis and Visualization

    Skills you'll gain: PySpark, Apache Spark, Power BI, Data Visualization Software, Big Data, Distributed Computing, Databricks, Dashboard, SQL, Data Processing, Data Transformation, Scalability, Performance Tuning

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Gen AI - RAG Application Development using LangChain

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Tool Calling, AI Workflows, Generative AI Agents, Document Management, Query Languages, Text Mining, Context Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Project Sales: Excel Forecasting Functions

    Skills you'll gain: Financial Forecasting, Forecasting, Microsoft Excel, Business Planning, Excel Formulas, Time Series Analysis and Forecasting, Trend Analysis, Strategic Decision-Making, Predictive Modeling, Statistical Analysis, Sales Management, Data Analysis, Technical Communication, Financial Modeling, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform Healthcare Data: Cleanse and Evaluate

    Skills you'll gain: Data Cleansing, Data Quality, Clinical Data Management, Health Informatics, Patient Safety, Data Transformation, Data Preprocessing, Data Validation, Exploratory Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Statistical Analysis, Text Mining, Data Visualization, Microsoft Excel, Anomaly Detection

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    ChatGPT for Beginners: Save time with Microsoft Excel

    Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Web Scraping, Data Synthesis, Data Cleansing, Text Mining, Data Manipulation, AI Enablement, Data Analysis Software, Unstructured Data, Prompt Engineering, Business Analytics, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    384 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Manager of Managers: Performance Management and Metrics

    Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Management Training And Development, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Business Metrics, Performance Review, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process, Driving engagement

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Guide Capital Investments

    Skills you'll gain: Capital Budgeting, Return On Investment, Financial Analysis, Financial Acumen, Investment Management, Financial Modeling, Forecasting, Data Analysis, Risk Analysis, Microsoft Excel, Communication, Analytical Skills

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science with R

    Skills you'll gain: Exploratory Data Analysis, Database Design, Shiny (R Package), Ggplot2, Data Wrangling, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Data Presentation, SQL, Databases, Dashboard, Data Manipulation, Web Scraping, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Variance Analysis, Financial Statements, Financial Statement Analysis, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Spreadsheet Software, Balance Sheet, Financial Reporting, Budget Management, Microsoft Excel, Dashboard, Financial Modeling, Financial Forecasting, Data Visualization, Key Performance Indicators (KPIs), Cost Management, Revenue Forecasting, Capital Budgeting

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Drug Commercialization : University of California San Diego
  • Data Processing, Exploratory Analysis and Visualization: Microsoft
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Gen AI - RAG Application Development using LangChain: Packt
  • Project Sales: Excel Forecasting Functions: Coursera
  • Transform Healthcare Data: Cleanse and Evaluate: Coursera
  • ChatGPT for Beginners: Save time with Microsoft Excel: Coursera
  • Manager of Managers: Performance Management and Metrics: Coursera
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Analyze and Guide Capital Investments: Coursera

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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