• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Novartis

    Preclinical Safety

    Skills you'll gain: Pre-Clinical Development, Patient Safety, Pharmacology, Drug Development, Clinical Research, Clinical Trials, Safety Standards, Pharmaceuticals, Drug Interaction, Risk Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Mercados financeiros

    Skills you'll gain: Investment Banking, Financial Regulation, Financial Market, Portfolio Management, Corporate Finance, Securities (Finance), Risk Management, Finance, Behavioral Economics, Capital Markets, Banking, Insurance, Equities, Brokerage, Underwriting, Governance, Non-Profit Accounting, Derivatives, Mortgage Loans, Economics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Gathering and Developing the News

    Skills you'll gain: Interviewing Skills, Journalism, Research, Investigation, Ethical Standards And Conduct, Data Collection, Rapport Building, Diversity Awareness, Cultural Diversity, Social Network Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    510 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Health Care Innovation

    Skills you'll gain: Social Determinants Of Health, Operations Management, Health Care Administration, Innovation, Value-Based Care, Process Improvement and Optimization, Performance Improvement, Process Mapping, Health Care, Health Informatics, Lean Methodologies, Performance Metric, Quality Assessment, Qualitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    304 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Statistics and Data Analysis with Excel

    Skills you'll gain: Pivot Tables And Charts, Sample Size Determination, Data Visualization, Statistical Inference, Data Visualization Software, Statistical Hypothesis Testing, Statistics, Data-Driven Decision-Making, Microsoft Excel, Correlation Analysis, Descriptive Statistics, Probability & Statistics, Data Analysis, Forecasting, Regression Analysis, Business Analytics, Spreadsheet Software, Statistical Modeling, Statistical Visualization, Data Presentation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    98 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Geneva

    International Organizations for Interpreters

    Skills you'll gain: Multilingualism, Language Interpretation, Translation, and Studies, Language Competency, International Relations, Diplomacy, World History, Policty Analysis, Research, and Development, Political Sciences, Intercultural Competence, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    128 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Essentials

    Skills you'll gain: Responsible AI, Artificial Neural Networks, Artificial Intelligence, AI Product Strategy, Generative AI, Deep Learning, Machine Learning, Convolutional Neural Networks, Supervised Learning, Reinforcement Learning, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    146 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Global Marketing, Export Control, Mergers & Acquisitions, Risk Management, Business Development, International Relations, Market Analysis, Franchising, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    91 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Pillar #4: Drug Safety - Pharmacovigilance

    Skills you'll gain: Pharmacology, Pharmaceuticals, Patient Safety, Clinical Research, Medical Prescription, Pharmacotherapy, Clinical Trials, Epidemiology, Regulatory Compliance, Health Policy, Continuous Monitoring, Public Health, Event Monitoring, Risk Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The University of Notre Dame

    Ethical Leadership

    Skills you'll gain: Active Listening, Workplace inclusivity, Data Ethics, Negotiation, Leadership Development, Business Ethics, Conflict Management, Change Management, Diversity and Inclusion, Social Justice, Communication Strategies, Leadership, Strategic Leadership, Business Communication, Personal Integrity, Organizational Leadership, Analytical Skills, Market Dynamics, Responsible AI, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    197 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    Dinosaurs: Evolution, Extinction, and Paleobiology

    Skills you'll gain: Life Sciences, Biology, Environment, Taxonomy, Laboratory Research, Science and Research, Scientific Methods, Timelines, Estimation, Research, Scientific Visualization, Research Methodologies, Laboratory Experience, Environmental Science

    4.9
    Rating, 4.9 out of 5 stars
    ·
    68 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique

    La recherche documentaire

    Skills you'll gain: Research Methodologies, Research, Document Management, Record Keeping, Data Collection, Investigation, Databases, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
    ·
    229 reviews

    Beginner · Course · 1 - 4 Weeks

1…126127128…369

In summary, here are 10 of our most popular market research courses

  • Preclinical Safety: Novartis
  • Mercados financeiros: Yale University
  • Gathering and Developing the News: Michigan State University
  • Health Care Innovation: University of Pennsylvania
  • Statistics and Data Analysis with Excel: Macquarie University
  • International Organizations for Interpreters: University of Geneva
  • AI Essentials : Saïd Business School, University of Oxford
  • International Business Entry Strategies : University of Colorado Boulder
  • Pillar #4: Drug Safety - Pharmacovigilance: Johns Hopkins University
  • Ethical Leadership: The University of Notre Dame

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok