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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science with R

    Skills you'll gain: Exploratory Data Analysis, Database Design, Shiny (R Package), Ggplot2, Data Wrangling, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Statistical Analysis, Data Analysis, Rmarkdown, Model Evaluation, Data Presentation, SQL, Databases, Dashboard, Data Manipulation, Web Scraping, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Free Trial
    A

    Arizona State University

    Modern Statistics for Data-Driven Decision-Making

    Skills you'll gain: Statistical Methods, Bayesian Statistics, Statistics, Probability & Statistics, Data Storage Technologies, Analytical Skills, Exploratory Data Analysis, Data Storage, Database Software, Estimation, Data-Driven Decision-Making, Applied Machine Learning, Supervised Learning, Markov Model, Logistic Regression, Statistical Hypothesis Testing, Predictive Modeling, Simulations, Simulation and Simulation Software, Regression Testing

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Customer Engagement, Customer experience improvement, Customer Retention, Sales Strategy, Customer Relationship Management, Workflow Management, Sales, Customer Insights, Customer Data Management, AI Enablement, Data-Driven Decision-Making, Microsoft Copilot, Debugging, Data Ethics, Trend Analysis, Information Privacy, Data Quality

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
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    Free Trial
    E

    EDUCBA

    AI for Business Ethics & Financial Strategy Mastery

    Skills you'll gain: Data Ethics, Financial Modeling, Responsible AI, AI Security, Financial Forecasting, Financial Statements, Depreciation, Business Ethics, Balance Sheet, Capital Budgeting, Artificial Intelligence, Strategic Decision-Making, Data Management, Information Privacy, Financial Analysis, Excel Formulas, Ethical Standards And Conduct, Finance, Business Strategy, Business

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
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    Free Trial
    C

    Coursera

    Open Generative AI: Build with Open Models and Tools

    Skills you'll gain: Generative Model Architectures, Large Language Modeling, Generative AI, Model Evaluation, Model Deployment, Data Ethics, Data Validation, Data Cleansing, Data Quality, Image Quality, Data Preprocessing, AI Workflows, Dashboard, Transfer Learning, Performance Tuning, Text Mining, Open Source Technology, Image Analysis, Hugging Face, Cloud Computing

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Tableau Prep Masterclass - Build and Automate Data Flows

    Skills you'll gain: Data Transformation, Data Wrangling, Data Manipulation, Data Integration, Data Preprocessing, Data Cleansing, Data Analysis, Tableau Software, Data Pipelines, Exploratory Data Analysis, Dashboard, Dataflow, Pivot Tables And Charts, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    E

    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, Data Preprocessing, Model Evaluation, Data Cleansing, Data Transformation, Predictive Modeling, Pandas (Python Package), Applied Machine Learning, Statistical Methods, Regression Analysis, Scikit Learn (Machine Learning Library), Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    Preview
    C

    Coursera

    AI-First Test Automation with Functionize Essentials

    Skills you'll gain: Test Automation, Continuous Integration, CI/CD, AI Orchestration, Software Quality Assurance, Maintainability, Quality Assurance, Automation, Verification And Validation, User Interface (UI), Natural Language Processing, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Splunk Core Certified User (SPLK-1001) Training & Prep Guide

    Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Statistical Reporting, Query Languages, Security Information and Event Management (SIEM), Data Visualization Software, Data Manipulation, Data Processing, Data Import/Export, Event Monitoring

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Presentations, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    Excel: Dashboards and Geospatial Visualizations

    Skills you'll gain: Data Storytelling, Data Presentation, Dashboard, Microsoft Excel, Data Visualization Software, Pivot Tables And Charts, Geospatial Information and Technology, Spreadsheet Software, Geospatial Mapping, Data Analysis, Productivity Software, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    R Programming for Data Science

    Skills you'll gain: R Programming, R (Software), Data Science, Data Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Statistical Visualization, Regression Analysis, Statistical Machine Learning, Plot (Graphics), Data Structures, Computer Programming, Decision Tree Learning, Machine Learning Methods, Machine Learning, Software Development, Computer Programming Tools, Data Import/Export, Machine Learning Algorithms

    Intermediate · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Applied Data Science with R: IBM
  • Modern Statistics for Data-Driven Decision-Making: Arizona State University
  • CRM Integration and AI for Customer Management: Microsoft
  • AI for Business Ethics & Financial Strategy Mastery: EDUCBA
  • Open Generative AI: Build with Open Models and Tools: Coursera
  • Tableau Prep Masterclass - Build and Automate Data Flows: Packt
  • Apply Neural Networks for Car Price Prediction: EDUCBA
  • AI-First Test Automation with Functionize Essentials: Coursera
  • Splunk Core Certified User (SPLK-1001) Training & Prep Guide: Packt
  • Create a Promotional Video using Canva: Coursera

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Modeling (9)
Social Media Marketing (9)
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