• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    Y

    Yale University

    Understanding Medical Research: Your Facebook Friend is Wrong

    Skills you'll gain: Research Design, Medical Science and Research, Statistical Methods, Statistics, Data Literacy, Research Methodologies, Scientific Methods, Clinical Research, Medical Terminology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Design Research, User Interface and User Experience (UI/UX) Design, Persona Development, Usability, Qualitative Research, Usability Testing, Surveys, Prototyping, Tree Maps, Interviewing Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Stock Valuation with Dividend Discount Model

    Skills you'll gain: Equities, Business Valuation, Market Data, Financial Analysis, Financial Modeling, Financial Data

    4.5
    Rating, 4.5 out of 5 stars
    ·
    194 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Data Management for Clinical Research

    Skills you'll gain: Clinical Data Management, Electronic Data Capture (EDC), Data Management, Data Collection, Case Report Forms, Data Sharing, Health Informatics, Data Strategy, Data Quality, Good Clinical Practices (GCP), Sampling (Statistics), Data Integrity, Data Validation, Regulatory Compliance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Market Analysis

    Skills you'll gain: Market Analysis, Supplier Management, Competitive Analysis, Financial Analysis, Supply Chain Planning, Market Dynamics, Supply Chain Management, Risk Analysis, Financial Statements, Business Strategy, Case Studies, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    162 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    D

    Duke University

    Gold Market Foundations

    Skills you'll gain: Financial Regulation, Capital Markets, Supply And Demand, Financial Analysis, Economics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Reproducible Research

    Skills you'll gain: Rmarkdown, Knitr, Data Sharing, Data Literacy, Quantitative Research, General Science and Research, Statistical Reporting, Data Analysis, Exploratory Data Analysis, R Programming, Verification And Validation, Technical Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Translating Basic Research into Research for Humans

    Skills you'll gain: Pre-Clinical Development, Clinical Research, Drug Development, Clinical Trials, Medical Science and Research, Pharmaceuticals, Laboratory Research, Health Policy, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Market Risk Management: Frameworks & Strategies

    Skills you'll gain: Portfolio Risk, Risk Management, Financial Market, Derivatives, Risk Management Framework, Portfolio Management, Risk Analysis, Market Data, Equities, Capital Markets, Estimation, Financial Modeling, Statistical Analysis, Probability & Statistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Cape Town

    Research for Impact

    Skills you'll gain: Strategic Communication, Stakeholder Engagement, Social Impact, Influencing, Research, Sustainable Development, Policy Analysis, Change Management, Systems Thinking, Complex Problem Solving, Capacity Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    197 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Market Equilibrium, Government Policy & Elasticity

    Skills you'll gain: Economics, Behavioral Economics, Supply And Demand, Policy Analysis, Market Dynamics, Business Economics, Public Policies, Socioeconomics, Consumer Behaviour, Political Sciences, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    35 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Clinical Trials Management and Advanced Operations

    Skills you'll gain: Clinical Research Ethics, Clinical Trial Management Systems, Clinical Trials, Clinical Research, Good Clinical Practices (GCP), Institutional Review Board (IRB), Regulatory Compliance, Clinical Documentation, Scientific Methods, Record Keeping

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 3 Months

1…121314…348

In summary, here are 10 of our most popular market research courses

  • Understanding Medical Research: Your Facebook Friend is Wrong: Yale University
  • UX Research and Information Architecture : IBM
  • Stock Valuation with Dividend Discount Model: Coursera
  • Data Management for Clinical Research: Vanderbilt University
  • Supply Market Analysis: Rutgers the State University of New Jersey
  • Gold Market Foundations : Duke University
  • Reproducible Research: Johns Hopkins University
  • Translating Basic Research into Research for Humans : University of Michigan
  • Market Risk Management: Frameworks & Strategies: New York Institute of Finance
  • Research for Impact: University of Cape Town

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok