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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    AI CERTs

    AI for Research & Analysis

    Skills you'll gain: Responsible AI, Predictive Modeling, Data Analysis, Research, AI Product Strategy, Statistical Analysis, Data Preprocessing, Data Science, Research Methodologies, AI Enablement, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI Agents, Generative AI, Research and Design, Research Reports, Ethical Standards And Conduct, Qualitative Research, Emerging Technologies

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Validate and Summarize Data Effectively with Excel

    Skills you'll gain: Pivot Tables And Charts, Trend Analysis, Financial Data, Microsoft Excel, Data Quality, Data Validation, Excel Formulas, Strategic Decision-Making, Data Synthesis, Exploratory Data Analysis, Data Analysis, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Descriptive Statistics, Data Integrity

    Intermediate · Course · 1 - 4 Weeks

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    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, ChatGPT, AI Enablement, Presentations, Generative AI, AI Personalization, AI Workflows, Multimedia, OpenAI, Artificial Intelligence, Productivity Software, Content Creation, Brainstorming, Proofreading

    Mixed · Course · 1 - 3 Months

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    Cleveland Clinic

    Computer Vision and Sequence Analysis in Machine Learning

    Skills you'll gain: Convolutional Neural Networks, Transfer Learning, Healthcare 5.0, Predictive Modeling, Applied Machine Learning, Biomedical Engineering, Model Evaluation, Health Informatics, Data Structures

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Gen AI - RAG Application Development using LangChain

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Tool Calling, AI Workflows, Generative AI Agents, Document Management, Query Languages, Text Mining, Context Management

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze Multimodal AI for Business Insights

    Skills you'll gain: Multimodal Prompts, Data Presentation, Strategic Thinking, AI Enablement, Customer Insights, Large Language Modeling, Analytical Skills, Data Synthesis

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: Prompt Engineering, User Story, New Product Development, Model Based Systems Engineering, Model Evaluation, Failure Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Proposal Writing, Supplier Management, Accountability, Data Ethics, Sustainability Reporting, Database Design, Sustainable Design

    Earn a degree

    Degree · 1 - 4 Years

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    Coursera

    Project Sales: Excel Forecasting Functions

    Skills you'll gain: Financial Forecasting, Forecasting, Microsoft Excel, Business Planning, Excel Formulas, Time Series Analysis and Forecasting, Trend Analysis, Strategic Decision-Making, Predictive Modeling, Statistical Analysis, Sales Management, Data Analysis, Technical Communication, Financial Modeling, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

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    Copenhagen Business School

    Strategic Management

    Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Planning, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Case Studies, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
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    4.6K reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    A Clinician's Guide: Soft Skills for Better Patient Outcomes

    Skills you'll gain: Patient Communication, Constructive Feedback, Resilience, Emotional Intelligence, Compassion, Empathy & Emotional Intelligence, Patient Education And Counseling, Patient-centered Care, Empathy, Employee Engagement, Telehealth, Interpersonal Communications, Self-Awareness, Active Listening, Communication, Data Analysis, Cultural Sensitivity, Quality Improvement, Leadership and Management, Continuous Improvement Process

    Beginner · Specialization · 3 - 6 Months

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    Arizona State University

    Inglés Empresarial

    Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, English Language, Negotiation, Graphic Design, Purchasing, Advertising, Business Writing, Product Planning, Telephone Skills, Business Communication, Persuasive Communication, Data Visualization, Business Planning, Brainstorming, Employee Coaching, Financial Analysis, Communication, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

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    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Pivot Tables And Charts, Programming Principles, Python Programming, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
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    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI for Research & Analysis: AI CERTs
  • Validate and Summarize Data Effectively with Excel: Coursera
  • 2026 AI And ChatGPT At Work: Productive AI Use For Beginners: Alex Genadinik
  • Computer Vision and Sequence Analysis in Machine Learning: Cleveland Clinic
  • Gen AI - RAG Application Development using LangChain: Packt
  • Analyze Multimodal AI for Business Insights: Coursera
  • Master of Engineering in Engineering Management: University of Colorado Boulder
  • Project Sales: Excel Forecasting Functions: Coursera
  • Strategic Management: Copenhagen Business School
  • A Clinician's Guide: Soft Skills for Better Patient Outcomes: Coursera

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