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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Analyze Employee Performance Using Excel Pivot Tables

    Skills you'll gain: Pivot Tables And Charts, Excel Formulas, Microsoft Excel, Case Studies, Performance Analysis, Variance Analysis, Trend Analysis, Data Manipulation, Human Resources Information System (HRIS), Budgeting, Employee Performance Management, Performance Measurement, Business Analysis, Data Analysis

    Beginner · Course · 1 - 4 Weeks

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    Yonsei University

    Emerging Technologies: From Smartphones to IoT to Big Data

    Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Analytics, Real Time Data, Apache Hadoop, Telecommunications, Local Area Networks, Multimedia, Emerging Technologies, Apple iOS, Market Analysis, Display Devices, Product Planning

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Extract, Map, and Analyze Clinical Data

    Skills you'll gain: Epic EMR, Health Informatics, Data Mapping, Clinical Informatics, Clinical Data Management, Data Dictionary, Electronic Data Capture (EDC), Health Information Management, Data Analysis, Patient-centered Care, Electronic Medical Record, Extract, Transform, Load, Data Transformation, Data Integrity, Data Quality, Data Validation, Data Collection, Data Access

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    Prompt Engineering for AI Image Generation

    Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Prompt Patterns, Multimodal Prompts, Data Ethics, Responsible AI, Image Quality, Business Ethics, Presentations, Photo Editing, Creativity, Artificial Intelligence, Photo/Video Production and Technology, Graphic and Visual Design, Promotional Materials, Design, Customer Service, Marketing

    Mixed · Course · 1 - 4 Weeks

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    Coursera

    Agentic AI Content for Practitioners (Teams: Finance)

    Skills you'll gain: Organizational Change, Agentic Workflows, AI Enablement, Generative AI Agents, Workflow Management, Predictive Analytics, Cash Management, Responsible AI, Performance Tuning, Fraud detection, Accounting and Finance Software, Financial Reporting

    Intermediate · Course · 1 - 4 Weeks

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    Logical Operations

    Effective Presentations

    Skills you'll gain: Presentations, Microsoft PowerPoint, Oral Expression, Public Speaking, Sales Presentations, Verbal Communication Skills, Virtual Teams, Target Audience, Microsoft Office, Communication, Persuasive Communication, Communication Strategies, Storytelling, Data Storytelling, Business Communication, Planning, Organizational Skills, Data Analysis

    Mixed · Course · 1 - 3 Months

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    IE Business School

    Pricing Strategy

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

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    IBM

    IBM Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Autoencoders, Feature Engineering, Unsupervised Learning, Supervised Learning, Classification Algorithms, Regression Analysis, Dimensionality Reduction, Time Series Analysis and Forecasting, Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Reinforcement Learning, Generative Adversarial Networks (GANs), Deep Learning, Data Analysis, Statistical Methods, Data Preprocessing, Machine Learning, Data Science, Python Programming

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    3.6K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

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    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

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    Logical Operations

    SAP Crystal Reports 2020 Mastery

    Skills you'll gain: Data Presentation, Heat Maps, Geospatial Mapping, SQL, Data Visualization Software, Statistical Reporting, Statistical Visualization, Data Visualization, Plot (Graphics), Pivot Tables And Charts, Management Reporting, Business Reporting, Microsoft Access, Business Intelligence Software, Business Intelligence, Data Analysis Software, Data Analysis, Relational Databases, Query Languages, Microsoft Office

    Intermediate · Specialization · 1 - 3 Months

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    Packt

    AWS For Everyone

    Skills you'll gain: Amazon Web Services, Amazon CloudWatch, Containerization, Amazon S3, Docker (Software), Cloud Computing Architecture, Microservices, Cloud Computing, Amazon Redshift, Virtual Networking, AWS Identity and Access Management (IAM), Data Storage, Cloud Management, Analytics, System Monitoring, Data Storage Technologies, Cloud Hosting, Hybrid Cloud Computing, Private Cloud, Network Security

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze Employee Performance Using Excel Pivot Tables: EDUCBA
  • Emerging Technologies: From Smartphones to IoT to Big Data: Yonsei University
  • Extract, Map, and Analyze Clinical Data: Coursera
  • Prompt Engineering for AI Image Generation: Logical Operations
  • Agentic AI Content for Practitioners (Teams: Finance): Coursera
  • Effective Presentations: Logical Operations
  • Pricing Strategy: IE Business School
  • IBM Machine Learning: IBM
  • Branding: The Creative Journey: IE Business School
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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