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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, ChatGPT, AI Enablement, Presentations, Generative AI, AI Personalization, AI Workflows, Multimedia, OpenAI, Artificial Intelligence, Productivity Software, Content Creation, Brainstorming, Proofreading

    Mixed · Course · 1 - 3 Months

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    Coursera

    Build & Evaluate Decision Trees for ML

    Skills you'll gain: Model Evaluation, Decision Tree Learning, Data Preprocessing, Classification Algorithms, Applied Machine Learning, Java, Predictive Modeling, Machine Learning Software, Supervised Learning, Technical Communication, Feature Engineering, Tree Maps, MLOps (Machine Learning Operations), Machine Learning Algorithms, Machine Learning, Algorithms

    Advanced · Course · 1 - 4 Weeks

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    Coursera

    Transform Healthcare Data: Cleanse and Evaluate

    Skills you'll gain: Data Cleansing, Data Quality, Clinical Data Management, Health Informatics, Patient Safety, Data Transformation, Data Preprocessing, Data Validation, Exploratory Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Statistical Analysis, Text Mining, Data Visualization, Microsoft Excel, Anomaly Detection

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Project Sales: Excel Forecasting Functions

    Skills you'll gain: Financial Forecasting, Forecasting, Microsoft Excel, Business Planning, Excel Formulas, Time Series Analysis and Forecasting, Trend Analysis, Strategic Decision-Making, Predictive Modeling, Statistical Analysis, Sales Management, Data Analysis, Technical Communication, Financial Modeling, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

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    Starweaver

    Generative AI: Transform Your Management Consulting

    Skills you'll gain: Responsible AI, Management Consulting, Business Consulting, Anthropic Claude, Process Mapping, Data Ethics, Google Gemini, Generative AI, Artificial Intelligence, Process Improvement and Optimization, Process Analysis, ChatGPT, Predictive Modeling, Microsoft Copilot, Business Analytics, Presentations, Prompt Engineering, Data Analysis, Change Management, Quality Assurance

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Analyze & Apply Generative AI in FinTech with ChatGPT

    Skills you'll gain: AI Security, Investment Management, Technology Strategies, Business Ethics, Customer experience improvement, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Audit SEO Gaps with SEMrush Reports

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Intelligence, Keyword Research, Performance Analysis, Market Intelligence, Market Analysis, Auditing, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

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    AI CERTs

    AI in Finance

    Skills you'll gain: Risking, Digital Transformation, Fraud detection, Financial Forecasting, AI Enablement, FinTech, Responsible AI, Finance, Budget Management, Investment Management, Financial Services, Artificial Intelligence, Data-Driven Decision-Making, Budgeting, Emerging Technologies, Business Ethics, Portfolio Management, Business Transformation, Predictive Analytics, Generative AI

    Intermediate · Course · 1 - 3 Months

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    Microsoft

    CRM Integration and AI for Customer Management

    Skills you'll gain: AI Personalization, Customer Engagement, Customer experience improvement, Customer Retention, Sales Strategy, Customer Relationship Management, Workflow Management, Sales, Customer Insights, Customer Data Management, AI Enablement, Data-Driven Decision-Making, Microsoft Copilot, Debugging, Data Ethics, Trend Analysis, Information Privacy, Data Quality

    Advanced · Course · 1 - 4 Weeks

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    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Analytics, Data Analysis, Data Management, Data Visualization, Data Warehousing, Data Wrangling, Extract, Transform, Load, Statistical Analysis, Data Visualization Software, Dashboard, Key Performance Indicators (KPIs)

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    Rating, 4.7 out of 5 stars
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    414 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Variance Analysis, Financial Statements, Financial Statement Analysis, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Spreadsheet Software, Balance Sheet, Financial Reporting, Budget Management, Microsoft Excel, Dashboard, Financial Modeling, Financial Forecasting, Data Visualization, Key Performance Indicators (KPIs), Cost Management, Revenue Forecasting, Capital Budgeting

    Intermediate · Specialization · 1 - 3 Months

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    University of California, Davis

    Fundamentals of Visualization with Tableau

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export

    4.5
    Rating, 4.5 out of 5 stars
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    6.8K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • 2026 AI And ChatGPT At Work: Productive AI Use For Beginners: Alex Genadinik
  • Build & Evaluate Decision Trees for ML: Coursera
  • Transform Healthcare Data: Cleanse and Evaluate: Coursera
  • Project Sales: Excel Forecasting Functions: Coursera
  • Generative AI: Transform Your Management Consulting: Starweaver
  • Analyze & Apply Generative AI in FinTech with ChatGPT: EDUCBA
  • Audit SEO Gaps with SEMrush Reports: Coursera
  • AI in Finance: AI CERTs
  • CRM Integration and AI for Customer Management: Microsoft
  • Business Intelligence (BI) Essentials: IBM

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