Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Data, Financial Accounting, Process Optimization, Analytics, Corporate Strategy, Accounting, Financial Forecasting, Business Metrics, Operational Analysis, Advanced Analytics, Predictive Analytics, Fraud detection, Key Performance Indicators (KPIs), Return On Investment, Finance, Predictive Modeling, Anomaly Detection
Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Descriptive Analytics, Business Analytics, Operations Research, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Business Intelligence, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Supply Chain Planning, Decision Making
Mixed · Course · 1 - 4 Weeks
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Content Performance Analysis, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Marketing Strategies, Marketing, Paid media, Analytics
Beginner · Specialization · 3 - 6 Months

IE Business School
Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy
Beginner · Specialization · 3 - 6 Months

Campus BBVA
Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Descriptive Statistics, Business Intelligence, Business Analysis, Statistical Methods, Data Management, Probability & Statistics, Statistical Inference, Big Data, Statistical Analysis
Beginner · Course · 1 - 3 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis
Beginner · Course · 1 - 4 Weeks

Rutgers the State University of New Jersey
Skills you'll gain: Inventory Control, Materials Management, Supply Chain, Financial Statement Analysis, Data Analysis, Case Studies, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing
Build toward a degree
Advanced · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management
Intermediate · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation
Build toward a degree
Beginner · Course · 1 - 3 Months

Adobe
Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Adobe Express, Target Audience, Marketing Materials, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Customer Engagement, Content Creation, Generative AI Agents
Beginner · Course · 1 - 4 Weeks