Marketing

Marketing connects customers with businesses every day. Whether you're beginning your marketing journey or looking to take your career to the next level, we have the resources you need.

[Featured image] Social media marketer reviews post performance for a client.

What Is a Social Media Marketer? And How to Become One

Social media marketers use platforms like Facebook and TikTok to promote brands, attract customers, and boost engagement. This guide covers their role, required skills, how they differ from managers, and steps to start a career in social media marketing.

October 19, 2021

Article

A marketing manager meets with her team at a conference table. One woman has a laptop, glasses, and a coffee cup in front of her.

Marketing Manager: Role, Tasks, Skills, and Advancement

Learn more about what a marketing manager is responsible for, their daily tasks, and the key skills you'll need to be successful in this career.

September 29, 2021

Article

[Featured image] A social media manager sits at a desk with a desktop computer.

How to Become a Social Media Manager: Key Skills, Tasks, and More

Learn more about what it takes to succeed as a social media manager and the skills you'll need to become one.

March 30, 2021

Article

What Is a Social Media Marketer? And How to Become One

October 19, 2021

Article

Marketing Manager: Role, Tasks, Skills, and Advancement

Learn more about what a marketing manager is responsible for, their daily tasks, and the key skills you'll need to be successful in this career.

September 29, 2021

Article

Learn more about marketing

Status: Free Trial

LearnKartS

Full Digital Marketing

Skills you'll gain: Google Analytics, Email Marketing, Google Ads, WordPress, LinkedIn, Content Creation, Content Marketing, Facebook, Social Media, Social Media Marketing, Search Engine Marketing, Social Media Content, Web Analytics and SEO, Advertising Campaigns, Email Automation, Social Media Campaigns, Analytics, Keyword Research, ChatGPT, Bidding

Status: Free Trial

Status: AI skills

Google

Google Digital Marketing & E-commerce

Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Client Services, Campaign Management, E-Commerce, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems

Status: Preview

University of Maryland, College Park

Marketing in the Age of AI

Skills you'll gain: Marketing Automation, Online Advertising, AI Enablement, Marketing Analytics, Natural Language Processing

How to Become a Social Media Manager: Key Skills, Tasks, and More

Learn more about what it takes to succeed as a social media manager and the skills you'll need to become one.

March 30, 2021

Article

In today's competitive business landscape, marketing experts are in high demand across numerous industries. A career in this fast-growing field offers opportunities to leverage strategic and creative skills to drive significant business impact. Explore the diverse career paths, essential skills, and job types within marketing to embark on your journey in this exciting and rewarding domain.

Interested in digital marketing? Find out more about what digital marketing is and popular digital marketing certifications.

Interested in marketing analytics? Read about typical marketing analyst roles and responsibilities, and explore the basics of marketing analysis.

Interested in content creation? Dive into a content creator's daily work and the importance of content strategy.

Ready to start learning? Explore our catalog of digital marketing, marketing analytics, and content marketing courses for beginners and experienced professionals.

Frequently asked questions (FAQ)

Marketing can be a good career path for many reasons. In addition to the earning potential of someone in marketing, high demand for marketing professionals across industries, and growth projections for this field, marketing offers many rewards. If you enjoy being strategic and creative and exploring new technologies, you may enjoy working in marketing. When conducting a marketing job search, be sure to review employee feedback on companies you’re considering, to gauge employee satisfaction and compare salaries on job listings to average salary data for those roles. ‎

Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎